Case Study - SharpTrain
We collaborated with SharpTrain to design a modern, user-friendly website that highlights their strategic training programs for cloud, data, and automation. We created an intuitive interface effectively communicating their services, showcases client testimonials, and enhances user engagement.
Wireframes & Prototypes
We started by creating wireframes and prototypes to visualize the website structure and establish a clear design direction.
User Personas & Journeys
To provide a seamless experience, we developed user personas and mapped out their journeys. This ensured the website was tailored to the needs of SharpTrain’s different client segments, including HR directors, IT managers, and CTOs.
Sarah – HR Director at a Mid-Sized Tech Company
Goal: Upskill new hires and existing technical staff to ensure they are equipped with the latest cloud and automation skills.
User Journey: Sarah navigates through the SharpTrain homepage looking for workforce upskilling solutions. She explores the Technical Training section and books a consultation after finding relevant cloud and automation programs.
Jason – IT Director at a Large Financial Institution
Goal: Ensure his team is trained in Agile methodologies and DevSecOps to meet compliance and security needs.
User Journey: Jason visits SharpTrain looking for DevSecOps training. After reading testimonials and exploring Agile and DevSecOps programs, he requests a custom training plan tailored to his team’s compliance needs.
Emily – L&D Manager at a SaaS Startup
Goal: Onboard new hires quickly and provide ongoing technical training for engineers.
User Journey: Emily finds value in SharpTrain’s onboarding and Python programming courses for engineers. She books a consultation to discuss a custom training plan for her growing team.
Mark – CTO at a National Retail Chain
Goal: Implement automation and cloud solutions to improve operational efficiency across the company’s technical infrastructure.
User Journey: Mark explores SharpTrain’s automation training and Infrastructure as Code (IaC) programs. He requests a custom proposal to align the training with his company’s specific infrastructure needs.
Design & Development
Once we refined the design based on feedback from the wireframes and prototypes, we moved into the development phase, were we translated the design into a fully functional, responsive website.
Responsive Design - Mobile First Approach
One of our top priorities was seamless user experience across different screen sizes. We took a mobile-first approach, making the layout work flawlessly on smartphones and tablets, in addition to desktops. Given SharpTrain’s diverse audience we wanted users to easily navigate the site and access information regardless of the device they were using. To achieve this, we employed fluid grids and flexible images, allowing the design to adapt dynamically to various resolutions..
