Case Study - Power10 HK
We partnered with Power10 HK to revolutionize their digital presence, creating a strategic website that transforms how corporations can approach team development through the power of dragon boat racing.
Strategic Design Approach
Our development focused on creating a digital platform that goes beyond traditional website design, positioning Power10 as a cutting-edge team-building solution provider.
User Personas & Digital Journeys
We developed targeted personas to guide our website design, ensuring each visitor experiences a tailored digital interaction.
Rachel: HR Director/Corporate Wellness Lead
Needs: Engaging team-building activities that deliver measurable results; programs that align with corporate culture and wellness goals.
Motivation: Improve team cohesion, reduce turnover, enhance employee satisfaction, and demonstrate ROI on team development initiatives.
Pain Points: Traditional team-building activities often feel forced or fail to create lasting impact; difficulty finding unique experiences that challenge diverse teams.
Journey:
1. Lands on the Home page to understand Power10’s unique team-building approach.
2. Navigates to “Our Programs” to evaluate options suitable for larger teams.
3. Reviews “Success Stories” to understand outcomes and ROI potential.
4. Uses the “Contact” page to request a consultation or custom program.
Michael: Regional Manager/Team Leader
Needs: Practical team-building solutions that develop leadership, communication, and collaboration skills within their department.
Motivation:: Enhance team performance, overcome departmental silos, build momentum for upcoming projects, and develop emerging leaders.
Pain Points: Limited time away from work, teams with varied fitness levels, inclusion concerns, measuring real-world impact.
Journey:
1. From the Home page, quickly assesses Power10’s credibility through client logos and testimonials.
2. Explores “Our Programs” to understand specific skill development opportunities.
3. Visits “About Us” to evaluate expertise of the team and approach.
4. Uses “Contact” form to inquire about department-specific programs.
Caroline: Event Coordinator/Marketing Manager
Needs: Distinctive corporate events that generate excitement; opportunities for brand visibility and client entertainment.
Motivation: Create memorable experiences for clients and employees; align company events with brand values; generate positive PR and social media content.
Pain Points: Finding fresh, unique experiences; managing logistics; accommodation of diverse participants; demonstrating value to leadership.
Journey:
1. Home page to get an overview of visual appeal and uniqueness of dragonboat experiences.
2. Reviews “Success Stories” for examples of branded events and client entertainment.
3. Explores “Our Programs” for package options and customization possibilities.
4. Uses the “Contact” page to schedule an initial meeting.
Design Philosophy
We crafted a website that:
Communicates the value of dragon boat team building
Provides intuitive navigation for diverse corporate clients
Showcases the potential of experiential learning
Technical Implementation
Responsive mobile-first design
Streamlined user experience
Performance-optimized content delivery
Strategic information architecture
Unique Digital Features
Interactive program exploration
Dynamic client testimonial integration
Clear call-to-action pathways
Mobile-responsive design
Outcome
The new digital platform establishes Power10 as a forward-thinking leader in team development, bridging the gap between conventional corporate training and modern learning experiences. By highlighting the unique dragonboat team-building approach, the website transforms how organizations perceive employee engagement. The platform serves as a powerful marketing tool, clearly communicating Power10’s innovative methodology and providing potential clients with an immediate understanding of their distinctive service offering. This digital strategy positions Power10 as a pioneering force in corporate training, setting them apart in a competitive market of team development services.