Case Study - Jewel Tours Japan
We partnered with Jewel Tours Japan to create a vibrant, user-friendly website that showcases their unique travel experiences. Our goal was to design an intuitive interface that highlights customizable tours, expert local guides, and authentic cultural immersion while enhancing user engagement.
Research & Planning
We undertook research to gain insights into the travel industry and the specific needs of Jewel Tours Japan’s target audience. The key steps were Market Analysis, Audience Segmentation, User Needs Assessment, Journey Mapping, and Content Strategy Development:
Market Analysis
We examined current trends in travel, focusing on the growing demand for personalized and immersive travel experiences. We studied competitors and identified gaps in their offerings that Jewel Tours Japan could leverage.
Audience Segmentation
We created detailed profiles of potential customers, such as adventure seekers, cultural enthusiasts, and family travelers. We analyzed each segment to understand their motivations, preferences, and pain points when planning a trip to Japan.
User Needs Assessment
Through surveys and interviews with previous travelers, we identified key user needs and expectations, such as desires for authentic experiences, flexibility in itineraries, and the importance of local guides who can provide insider knowledge.
Journey Mapping
We mapped out the user journey for each persona, outlining the typical steps they take from initial awareness to booking a tour. This helped us pinpoint critical touchpoints and opportunities for engagement throughout the customer experience.
Content Strategy Development
Based on our findings, we developed a content strategy that emphasizes storytelling and showcases the unique aspects of tours. We identified types of media that would resonate with the audience and enhance their connection to the brand.
User Personas & Journeys
Before designing the website, we developed user personas and mapped their journeys, so we could tailor the product to meet the diverse needs of travelers interested in exploring Japan.
Alex – Adventure Seeker
Background: A 28 year-old outdoor enthusiast and thrill-seeker who loves to explore new destinations.
Goal: Discover unique, off-the-beaten-path experiences that showcase Japan’s natural beauty and adventure activities.
Journey: Alex begins his journey by exploring travel blogs and social media for unique experiences in Japan. He discovers Jewel Tours Japan through an engaging Instagram post featuring a hidden hiking trail near Mt. Fuji. Intrigued, he visits the website and navigates to the “Book Online” section, where he finds a variety of customizable tours, including the Mt. Fuji camping experience. The detailed descriptions and stunning images of the outdoor adventures captivate him. After reviewing the options, Alex checks out the testimonials section to read about other travelers’ experiences. He then contacts Jewel Tours Japan for more information and availability, appreciating the quick and personalized response that helps him finalize his booking.
Mei – Cultural Enthusiast
Background: A 35 year-old history teacher with a passion for exploring diverse cultures and cuisines.
Goal: Immerse in Japan’s rich traditions, local cuisine, and historical sites.
Journey: Mei discovers Jewel Tours Japan while browsing a cultural travel forum discussing the importance of authentic travel experiences. This piques her interest in their focus on local guides and cultural immersion. Upon visiting the website, she explores the “Book Online” section and finds itineraries that include the Yokohama food tour and online personal tour consultations, which resonate with her interests. Engaging further, Mei watches videos that showcase various cultural experiences and the insights of local guides. Motivated by positive testimonials about the personalized service, she reaches out to Jewel Tours Japan to request a customized itinerary that includes a culinary workshop and visits to traditional festivals.
David – Family Traveler
Background: A 45 year-old father of two who seeks family-friendly travel options that cater to children’s interests.
Goal: Find family-friendly activities and experiences that are enjoyable for both adults and kids.
Journey: David discovers Jewel Tours Japan while searching for family-friendly travel options in Japan. A blog post featuring family-oriented tours captures his interest. He explores the website and finds the “Book Online” section, where he discovers itineraries specifically designed for families, including the Yokohama full-day tour with an expert guide and hands-on workshops. To ensure the tours are suitable for his children, David checks the testimonials section, reading about other families’ experiences. After reviewing several packages, he decides to book the Yokohama half-day tour for a fun family outing. He appreciates the prompt and friendly service he receives when he contacts Jewel Tours Japan to inquire about any special accommodations for his kids, which boosts his confidence in his choice and leads to a successful booking.
Design & Development
After refining our design concepts based on feedback, we transitioned into the development phase. We created a fully responsive website using a flexible platform with seamless functionality across devices, from desktops to smartphones.
Responsive Design
By prioritizing mobile-friendly design, we created a seamless user experience that adapts to the specific needs and constraints of smaller screens. The website’s layout, typography, and interactive elements have been carefully optimized to provide easy navigation, clear content presentation, and intuitive functionality on mobile devices.
This approach not only benefits users on the go but also contributes to the overall accessibility and inclusivity of the website. It ensures that individuals with varying device capabilities and internet connectivity can still engage with Jewel Tours Japan’s content and services, ultimately expanding the reach and accessibility of the company’s offerings.
Customizable Tours
We emphasized on creating a highly customizable and personalized booking experience for users. We recognized that travelers today seek unique, tailored experiences when visiting destinations, and we wanted to ensure our platform could cater to these evolving preferences.
Through the “Book Online” section of the website, we showcased Jewel Tours Japan’s diverse range of customizable offerings, allowing users to explore and book personalized experiences that aligned with their individual interests and travel goals, from the captivating Mt. Fuji camping adventure, to the Yokohama food tours
Expert Local Guides
We also highlighted and showcased the expertise of Jewel Tour Japan’s local guides, who play a crucial role in enhancing the overall travel experience and enabling authentic cultural immersion for visitors.
We recognized that the quality and knowledge of the guides can make or break a travel experience, and we wanted to ensure that Jewel Tours Japan’s customers fully understood the value that these local experts bring to the table. Throughout the website, we highlighted the “Expert Local Guides” as a unique selling point, underscoring their deep understanding of Japanese culture, history, and customs, as well as their ability to provide insider insights and personalized recommendations.
Client Testimonials
By prominently featuring positive testimonials from Jewel Tours Japan’s satisfied clients, we aimed to create a sense of confidence and credibility around the company’s offerings, assuring potential customers that they can expect exceptional service and a truly memorable travel experience.
The testimonials we selected highlighted the various facets of Jewel Tours Japan’s services, from the expertise and personability of the local guides to the customized nature of the itineraries and the overall satisfaction of the travelers. These testimonials not only provided a tangible validation of the company’s capabilities but also conveyed the personalized attention and care that Jewel Tours Japan extends to each and every customer.